Why Is NEHTA Wasting Money Sponsoring Rather Poorly Used Blogs and Other Such Sites?

As a bit of a stir after a pretty dismal financial year, I was wondering the other day just how the blog was comparing in visitor traffic with others in the Australian Health IT space - especially the NEHTA sponsored ones - listed as the top two in this list. It seems the two they are sponsoring are the least used and least popular.

Alexa provides a way to get an independent assessment.

The Australian E-Health Blog space has a range of contributors.

Other than this blog we have the following:

http://ehealthcentral.com.au

Site Information for ehealthcentral.com.au

• Alexa Traffic Rank: 9,107,915
• No regional data
• Sites Linking In: 7

http://ehealthspace.org/

Site Information for ehealthspace.org

• Alexa Traffic Rank: 8,504,985
• No regional data
• Sites Linking In: 7

http://blog.healthbase.info/

Site Information for healthbase.info

• Alexa Traffic Rank: 7,151,045
• No regional data
• Sites Linking In: No Data

http://www.healthintersections.com.au/

Site Information for healthintersections.com.au

• Alexa Traffic Rank: 5,025,895
• No regional data
• Sites Linking In: 1

This is to be compared with AusHealthIT.

www.aushealthit.blogspot.com

Site Information for aushealthit.blogspot.com

• Alexa Traffic Rank: 1,041,342
• Traffic Rank in US: 675,544
• Sites Linking In: 44

I leave it as an exercise for the reader to suggest just why this difference may exist. It does rather seem having an independent view is apparently important!

Maybe is it a lack of readers that leads to frustration and those personal attacks for which at least one blog has become quite boring with?

I also find it amazing that the situation for Nehta.gov is as follows:

Site Information for nehta.gov.au

• Alexa Traffic Rank: 2,208,914
• Traffic Rank in AU: 68,808
• Sites Linking In: 64

Only half the site traffic of AusHealthIT? I suspect the figure but that’s what Alexa says. Is this why so few clinicians seem to be aware of the PCEHR I wonder?

Statistics were obtained from www.Alexa.com on June 30, 2011. If I have missed your blog let me know!

Enjoy.

David